In such competitive environment, it is essential for firm to improve the effectiveness and thus overcome limitations and weaknesses so that better quality products or services could be delivered to consumers and thus enhances the sales and profitability of firm in market The Air Asia Company Strategic management: Also, ethical approach is considered as an effective method through which firm performance in market could be enhanced. Further, limitations faced by business in relation to not providing any additional services such as no frills, no connecting flights, no paper tickets, no VIP lounges etc, helps firm to save its cost and provide low cost services to consumers. Thus, it is essential for Air Asia to improve its approaches within competitive market so that they can enhance business performance and thus improve operational activities so that sales can be improved.
The Xenomorphs — the monsters from the Alien movie series, if you were wondering -- beat 20 secondary-school teams from all over the country. The Awards, now in their 11th year, celebrate organisations which actively help their employees achieve balance between their work commitments and their diverse and varied lives.
This year, we revised the categories to recognise employers who take advantage of our diverse population by encouraging and supporting diversity, either through a single initiative or an organisation-wide approach.
The company needs an army of engineers to keep its planes in the air, but the average age of its 2,strong workforce is rapidly increasing. It also needed to combat the widespread perception among young people, parents, teachers and the general public that aeronautical engineering was no longer a secure, long-term way to earn a living.
CEO Rob Fyfe acknowledged to judges that this perception was influenced by the loss of engineering jobs in However, Air New Zealand is not alone in struggling to attract engineers - it is a challenge facing airlines all over the world. This is what its attraction campaign seeks to achieve.
Air New Zealand recognised that it needed to harness the skills and attitudes of young people in order to communicate effectively with them. Its strategy group included a year-old staff member, and a central plan was to talk to young people in the digital environments that are such a large part of their lives.
His message was to the point: Engaging with young people through a portal with which they felt comfortable was critical to achieving their trust and building a relationship.
Within three months of launching the Bebo site, Air New Zealand was talking with young people. As a result, it developed various other ways of reaching Gen Y — for example, sending posters to schools careers advisers to encourage teens to send text messages for more information.
Air New Zealand followed up by phone. Internet and paper newsletters and an interactive website www. School visits and road shows which put young engineers in front of potential recruits are also an important part of the campaign.
Students who want to know more are taken to the engineering bases in Auckland and Christchurch for in-depth site visits during which they are buddied up with previous trainees who can tell them exactly what it is like to work for Air New Zealand.
They were also lured by significant prizes in the Make It Fly contest: The response was huge. The company built a network of schools from Kaitaia to Bluff and held 20 regional heats across the country. An important part of the campaign was engaging parents and teachers.
The push to grab their eyes and ears was timed for the week leading up to the school holidays. Parents were alerted to Make It Fly through advertising in national and regional newspapers, and teachers were sent a letter explaining the benefits, a poster and a newsletter.
And the result of the campaign? It has been a resounding success with engineering trainees recruited inthe highest intake for a decade. The company is talking with more than young people through social networking sites, competitions and tours of engineering bases.
The company hopes to broaden Make it Fly to parents and teachers, lining them up against students. It also plans to devise other programmes to attract, for example, young people who dream of being pilots, as well as underemployed migrants with engineering skills.
It consulted with young people throughout, and devised channels that appealed to not only to young people but to their teachers and parents as well.
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About Air New Zealand Limited (NS) AIR is the dominant airline in New Zealand, with a market share of ~80% in the domestic market with more than 50% of its business conducted on uncontested routes.
Main product/service obtained by Air Asia is air travel, frequent flyer program, onboard luggage and in flight services so that consumers can be attracted towards firm (he Air Asia Company Strategic management: “How AirAsia can be a leader in the lowest cost carrier in the airplane industry”.
Air New Zealand. Strategic Analysis and Recommendations - Marc Dominick - Seminar Paper - Business economics - Business Management, Corporate Governance - Publish your bachelor's or master's thesis, dissertation, term paper or essayPages: The ability to implement strategies successfully is important to any organisation.
Despite the importance of the implementation process within strategic management, this is an area of study often overshadowed by a focus on the strategy formulation process.