Priceline case study

Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services.

Priceline case study

High growth rate since its inception 2. Economies of scale 3. Pioneer company in travel bookings and discounts for travelers in US 3. Robust customer loyalty program 4.

Support of other portals under priceline group like kayak. Popular services and good user experience make it a popular brand Weaknesses 1. Low entry barriers to new players 2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers Opportunities 1.

International expansion offers huge opportunities of growth 2. Acquisitions in foreign market will help expand rapidly 3.

Partnerships and strategic alliances across the globe can prove to be a profitable alternative Threats 1. Intense competition in travel booking industry 2.

The Priceline Group: Booking A Place For The Future Case Study Solution

Uncertain global economic conditions Priceline Competition Below are the 3 main Priceline competitors: Orbitz worldwide Inc 3. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements Browse marketing analysis of more brands and companies similar to Priceline.Unit III Case Study Read “Excellent Strategic Management Showcased: Inc.” on page 90 of your course textbook.


As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points: What are Priceline’s [ ].

About is a leading U.S. online travel service for value-conscious leisure travelers, which operates in concert with, a leading international online hotel reservation service.

Priceline - easyemployer

Kimpton Hotels - Setting Prices on Priceline (A) case study solution, Kimpton Hotels - Setting Prices on Priceline (A) case study analysis, Subjects Covered Simulations Small & medium-sized enterprises by Chris K. Anderson, John G. Wilson, Joel Read Source: Richard Ivey School of . The Priceline Group is an online travel company listed on the Nasdaq with a $61 billion market capitalization.

The company is known to help users obtain discount rates for travel-related purchases worldwide.

MTB MTB - Case Study - Reflective Questions 1

The company owns several different websites. Priceline is studied with its SWOT, Segmentation, targeting, positioning and competition. Tagline and USP are also covered.'s market reaches the leisure and near or long term consumers.

Priceline case study

Emergency trips due to illness in the family or other unforeseen circumstances do not afford much time or flexibility in the consumer's destination or schedul.

The Priceline Group Booking a Place for the Future Case Study Help - Case Solution & Analysis