Online shopping marketing research proposal

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Online shopping marketing research proposal

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Monamee Afroze Ishika Roll: It has been persistent in the background ever since the Internet was commercially available to the public. The significance for retailers to having a web site is that a web site is informational and transactional in nature Murphy, There are a number of reasons why consumers are discouraged to shop for clothing online.

But the percentage of people purchasing clothing online is rising and it shows no signs of stopping. The factors that are influencing the online shopping pattern for Bangladeshi consumers can also be the determinant factors for the apparel shopping through online.

A structured researched can be conducted to identify the critical factors that influence the online shopping pattern for consumers of apparel in Bangladesh.

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The internet has revolutionized the lives of millions of its users since its inception. Our research explores one aspect of this revolution that is the growing use by businesses and individuals as a retail channel for apparel shopping in Bangladesh. Apparel Shopping is special in a sense that many predicted it would be difficult to sell online.

There are several critical factors that influence the buyers to go for online shopping for apparel product through different websites.

Thus this descriptive research intends to identify these influential factors on Bangladeshi consumers for online apparel shopping. This research work on online shopping pattern for apparel products for Bangladeshi consumers will be conducted based on two categories of objectives.

This research will be conducted to identify and analyze several important factors which influence the online shoppers in Bangladesh who do apparel shopping online. The scope of the research will be limited to the demographic, psychographic factors of consumers that are influencing online shopping pattern in Bangladesh.

The scope of the study will also include the web site characteristics that can influence the pattern. The population of the research will be limited to urban residents who have internet access and do frequent online activities throughout the day.

The sampling method, data collection technique and sample size will be selected considering time and budget constraints. This will be a cross-sectional descriptive research which will work with several qualitative and quantitative methods to come up with findings.

While conducting this research, the team will follow systematic steps for effective execution of the work. Different variables will be described and relationship among them will be measured throughout the research. These will be the first hand information sources from which both qualitative and quantitative data will be collected.

For getting understanding and insights the qualitative data will be collected and for this the research team will conduct a focused group discussion. Research proposal on how to measure customer satisfaction of Home in Zagreb service Marketing research Executive summary Customer satisfaction is a major issue in almost all sectors.

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Online shopping marketing research proposal

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the company’s efforts are focused across every area of the cotton life cycle from fiber through finished product.

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