How to write a design brief analysis of your market

It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed to get other things done and can appear to require you to give direction when it is direction you need. The benefits of writing a brief are not just in ensuring you get what you need but it also in speeding up the process. For most research projects a brief should be brief and give only what is needed with subsequent conversations with the consultant filling any details feel are required to give you the best design, outcomes and service.

How to write a design brief analysis of your market

Objectives and goals The first thing you need to find out is what your client wants from their new design. Is this a redesign or reworking of an existing site, or is it a completely new design?

Do they already have solid ideas for what they want their site to do or are their ideas more vague? Budget and schedule Budget can be a touchy subject for some clients.

This is the part you need to stress to your clients, and be prepared to meet some resistance. Schedule is almost as important as budget. Some clients have no idea how long it takes to design a great website. Sometimes clients have certain deadlines that they want to meet, because of events happening with their company or industry.

They might have an upcoming product launch or trade show and want their new site ready for it. Be realistic with your clients about both their budget and schedule needs. Offer alternative solutions, if possible.

You may find that by working with them and within the restrictions they have, you form a better working relationship and plenty of repeat and referral business. Target audience Who are your clients trying to reach? A website designed for teenagers is going to look and work a bit differently than one designed for corporate decision-makers.

Ask your client who they want to appeal to with their website right from the beginning. Project scope Not every project is as in-depth as every other. Some clients want a completely custom solution.

Others just want you to adapt an existing template or other design.

how to write a design brief analysis of your market

Some clients want an entire ecommerce site with a shopping cart, while others just want a brochure site that gives basic company information. Make sure you ask about things like blog integration or social networking features, too. Available materials Does your client already have a logo, brochure, product photos, or other materials that would be useful to your design?

Looking at their existing promotional materials can shed valuable insight into what their design taste is and what their priorities are. These kinds of add-ons can be valuable to both your client and to your bottom line.


Overall style Getting a sense of what your client wants in terms of style is vital. Most clients have very distinct likes and dislikes. Your clients should provide you with a handful of examples prior to starting the design phase. Some clients hate certain features. Formal questionnaire or just a guide?

There are advantages to either approach. A formal questionnaire can be useful for clients who are new to working with professional designers. A well-designed questionnaire gets your client thinking, and gets to the root of what they want from their new website.

Then again, a less formal document that simply guides your client to create a design brief that includes all the pertinent information. If most of your clients have already worked with professional designers, this can be a better way to get information.You just clipped your first slide!

Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Cedra Branding campaign by Quí Nguyễn. Creative brief specified specified design for print and online.

how to write a design brief analysis of your market

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See also competence. How to Write a Marketing Analysis. What information would be most important if you had only one brief topic to include about your market?

A good technique is to skip this topic until you have.

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